EXCEL: HOW MUCH ARE YOU WILLING TO PAY FOR THE EXTRA FUNCTION
Not willing 47 $1 33 $2 54 $3 71 $4 74 $5 51 $5+ 53

EXCEL: HOW 50 PEOPLE REACT TO OUR TOWELS VS. REGULAR TOWELS, RANDOM EXPERIMENT RATED 1-5
Regular towels: 1-7 2-14 3-13 4-11 5-4
Our towels: 1-3 2-8 3-13 4-16 5-10

EXCEL: HOW WOULD YOU RATE THE EXTRA FUNCTION ON A SCALE OF 1-10?
1-7 2-18 3-16 4-25 5-43 6-39 7-41 8-28 9-21 10-11

EXCEL: MONTHLY BEACH TOWEL SALES
Based on a relative index where January is 100
January 100 February 112 March 218 April 323 May 395 June 403 July 382 August 401
September 318 October 142 November 94 December 127

EXCEL: HOW MANY TIMES OF EACH COMMUNICATION TECHNOLOGY CONTACTS I RECEIVE ON AN AVERAGE WORKDAY, AVERAGE RESULTS OF 5 DAYS
Emails 28 Phone calls 15 Instant messages 11 Faxes 8 Mailed letters 5